About us

From humble beginnings, in a small home office in South Africa, the SMUDJ brand has continued to grow and evolve...

- Teresa Bell - founder / creative director

“"I am immensely grateful for the dedicated team that has accompanied me on this remarkable 15-year journey in the fashion industry. Together, we've crafted compelling narratives with each collection and shaped the evolution of the SMUDJ brand to what it is today." "