A SUMMER STATE OF MIND IS EASY TO SPOT:


Longer pilates mornings, extended coffee meetups, early Clifton crowds, and the country collectively easing into the season.

Your wardrobe should be just as effortless.

The Capsule Concierge curates a capsule that works wherever your summer takes you - from bush to beach and staycation, explore the campaign - this leads into the camping edits well.

BUSHVELD

EXPLORE THE CAPSULE

STAYCATION

EXPLORE THE CAPSULE

BEACH

EXPLORE THE CAPSULE
NEW ADDITIONS TO SMUDJ
Neve Blouse
Aivita Bermuda Shorts
Everleigh Top Stitch Dress
Everleigh Top Stitch Dress

Mido - Coastal Blue

Shop Now

From early beach mornings to long lunches, bush sunsets and city nights — discover a capsule of pieces that adapt beautifully to every kind of holiday escape.

From early beach mornings to long lunches, bush sunsets and city nights — discover a capsule of pieces that adapt beautifully to every kind of holiday escape.

SHOP INSTAGRAM

DESIGNED FOR YOU

icons/pdp/Fabric-swatch
Premium Fabrics

We use only the highest quality when it comes to our fabric selection.

icons/pricing/design
Expertly Crafted

Each of our garments is conceptualized, designed and made up in-house.

Made with Passion

We have a dedicated and highly skilled team of seamstresses and pattern makers.

Sustainable Threads

Sustainable and eco-friendly fabric derived from certified renewable wood sources.

Empowering Women

Our company thrives on the creativity and expertise of our predominantly female team.